are managed using a generally
accepted project life cycle
based on
PMI-PMBok™
Project Management Institute
PM Book of Knowledge
Social Media
Many companies now want to use social media to generate awareness of the products and/or services they offer. It is a nice idea, but it also generates a lot of work to keep posting and to keep your followers interested in keeping up with your latest information. Even more so than with conventional media, you must follow a regular publication schedule. The nature of the posts may depend on the specific media you are focused on:
Instagram Posts
To represent business-to-consumer clients, we can also compose similar posts for Instagram. Maintaining a presence on Instagram also requires a strategy to ensure there is a lasting benefit from what you post. Again, working on your behalf requires that we have full access to operate under your name. As Instagram is now owned by Facebook, it is important to recognize its power as a search engine that can feature short posts that may link back to longer Facebook posts. The audience for Instagram tends to be younger, and more visually stimulated, so Instagram pages emphasize images as well as short movie reels. Usually, Instagram pages are relatively small, but it takes more work to create effective promotion pages on this medium. The challenge is to ensure that the content remains relevant for the target audience that quickly changes preferences for different presentation styles, increasing the cost of creating replacement pages for continued advertising.